How much is your studio quietly leaking?
Two sliders, an honest model, no signup. Revenue rarely leaves a studio loudly — it goes as a declined card nobody chased, a regular who faded, an ad click that never became a member. Estimate the size of the hole, then measure the real one.
Your studio, roughly.
Set the sliders to match your studio — the estimate updates as you go.
*An illustrative estimate from modeled benchmarks: failed auto-pays at about 1.1% of annual membership revenue, silent churn at about 0.9%, and a flat typical ad-spend share of $2,600 a year plus $4 per member. Not a measurement of your studio, and not a promise or prediction of results. Your real numbers come from your real data, in a live demo.
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Three leaks, one pattern: nobody’s watching.
Failed auto-pays
Cards expire, banks flag charges, balances run short — some percentage of every studio’s auto-pays miss each month, and the follow-up loses to the front-desk rush. In our experience — our own studio and the studios we work with — systematic follow-up recovers roughly double what ad-hoc chasing achieves. The gap between those two numbers is the leak.
Silent churn
Almost nobody cancels cold. Members fade first — the three-times-a-week regular becomes twice, then once, then a name on a list. Industry retention studies consistently find attendance in the first weeks predicts cancellation odds better than anything else a studio can measure. The fade is visible in attendance data long before it shows up in revenue; by the time it does, the save is much harder.
Unattributed ad spend
When nobody can trace which click became a paying member, budgets get optimized toward clicks and leads — the numbers that are easy to see — rather than members, the number that pays rent. Studios routinely discover their real cost per lead differs wildly between channels — and that the cost of a member is nothing like the cost of a click.
About this calculator.
How is the estimate calculated?
From modeled boutique-studio benchmarks applied to your two inputs: failed auto-pays that never get recovered are modeled at about 1.1% of annual membership revenue, silent churn at about 0.9%, and unattributed ad spend as a flat typical boutique ad-budget share — $2,600 a year plus $4 per member, not a percentage of revenue. The three lines add up to the total. It is an illustrative estimate — not a measurement of your studio and not a prediction of results.
Is this my studio’s real number?
No. Your real number lives in your own data — which declines actually went unrecovered, who actually faded, what your ad spend cost per member who joined. A live demo runs on numbers like yours, and once connected, Xyzios traces the real figure in the recovered-revenue ledger.
What are the three leaks?
Failed auto-pays: cards expire or decline and the follow-up loses to the front-desk rush. Silent churn: members fade over about thirty days before they formally cancel — visible early in attendance, invisible in revenue until it’s late. Unattributed ad spend: money optimized toward clicks because nobody can trace which lead actually became a paying member.
Estimates find the hole. The ledger fills it.